Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Marketing Resource Management (MRM) and Customer Relationship Management (CRM) are not just about technology; they encompass some fundamental processes of best practice marketing and customer centricity.

Where does MRM end and CRM begin?

MRM in context:

  • MRM must inform CRM and vice versa: enhancing profit o MRM is useless unless it enhances CRM: learning from CRM mistakes
  • MRM is inward looking CRM is outward looking, and this must change;

Create systems and processes to define customer need, rather than bending customers into prescribed categories.

Marketing should not be a function affecting one department, but it is a process and discipline for which every stakeholder must take responsibility. It isn’t just about colouring in the blanks.

David Hood, Chair, CIMTech International and Graham Jarvis, Editor, CIMTech International will be speaking at 10.10 a.m on 22nd June 2005 at the following event about this subject. For further information, please visit: http://www.damusers.com/execution_lon.asp.

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