Following the removal of The Marketing Leaders’ group on Facebook, for which no clear reason has yet been given by Facebook, and which Graham Jarvis legitimately set up on behalf of the online magazine and Community in July 2007 as Editor of The Marketing Leaders (and as a co-founder of the brand and as a principal officer of the Community), he has launched a re-branded version: The Marketing Leadership Forum.
No quarrel with Facebook
Graham has no quarrel with Facebook; this is in no way an attack on Facebook, which is an invaluable and recommended personal and business forum. Nevertheless, he believes that Facebook should consult the Creators of such Facebook groups as The Marketing Leaders before any action to remove any bonafide group (as it was) on the site is taken. This would ensure fairness, and it would prevent any groups from being deleted without reasonable cause or justification.
This would also ensure that any such action as that taken follows the established principles and processes of law, by allowing the Creators to counter any arguments for the closure of a particular Facebook group before it is undertaken. Graham recommends that the Creators should be given a period of notice to allow time for an appeal, or for any requested action to be completed.
A more detailed explanation of why the site was removed has been requested, but it is suspected that it might have something to do with the, as yet, unresolved dispute over the ownership of The Marketing Leaders’ intellectual property. He remains hopeful that the issues will soon be resolved between all of the co-founders: David Hood (Community Director and VP of Strategy and Futures – the former Chair of CIMTech, Paul Codd MacDonald of Bipedal Ltd (the Publisher), and himself.
Dedicated to the Marketing Cause
Graham has worked tirelessly for the Chartered Institute of Marketing’s Technology group since 2001, becoming Editor of its online newsletter in 2003. This became The Marketing Leaders in February 2006 when the group left the CIM. He has since then continued his role as Editor. Although he has not as such ‘moved on’ from this role, Graham is now exploring new opportunities with David Hood, other publications and his clients in general. He is therefore optimistic about the New Year of 2008.
Join The Marketing Leadership Forum
The Marketing Leadership Forum is hosted on Facebook and it was created by Graham. The Forum is totally independent of The Marketing Leaders and of Bipedal Ltd. It is described as being, "A professional discussion forum for people who feel that they are leaders in marketing. It’s particularly for those with an interest in the effective strategic implementation of information communications technology for marketing. Posts are welcomed about both B2B and B2C marketing."
If you are a leader in marketing, a thought-leader or industry recognised practitioner, please request to join the group by visiting: http://www.facebook.com/group.php?gid=6758967207. Graham welcomes B2B and B2C professional marketers, and he hopes that Facebook will also support The Marketing Leadership Forum. Social networking is one of the areas he is writing about on behalf of some of his clients, particularly for two popular, highly acclaimed and well established online US marketing magazines.


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