Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out.

Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#

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