Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

An economic downturn is an opportunity to gain a competitive advantage. Some companies will certainly have to close their doors; but with more focused targeting, meaningful employee performance and customer-related targets, and the will to innovate, it’s possible to thrive in such a climate as this. How? Companies need to ramp up their marketing, and invest in key resources like their staff and their customers. Marketing isn’t just about huge CRM systems and data – it’s about people, and in a downturn they behave differently…

Read the complete article by Graham Jarvis at http://www.mycustomer.com/cgi-bin/item.cgi?id=133977. Published on 20th October 2008.

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