Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Marketers have an increasing array of tools to spread their messages, and attract and retain customers – and video is one them.

It is becoming particularly important to advertisers in today’s social media world. According to the World Advertising Research Council: "[Network] Latency is one of the greatest challenges facing the video advertising industry… on average, every incremental one-second buffering delay for video playback results in a six per cent increase in abandonment rate."

Find out how to mitigate latency here, and why it's important to marketers to be able to so… 

Published by CIM Exchange on 15th November 2016. Author: Graham Jarvis. Client: Luminous P.R and Bridgeworks

Posted in , , , , , , , ,

Leave a comment