Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

nScreenMedia claims that “data from Ericsson and FreeWheel paints a rosy picture for mobile video. Mobile data volume is set to increase 7 fold over the next 6 years, with video’s share increasing from 50% to 70%. The smartphone looks to be in the driver’s seat.” To top this, Forbes reported in September 2015 that “Facebook users send on average 31.25 million messages and view 2.77 million videos every minute, and we are seeing a massive growth in video and photo data, where every minute up to 300 hours of video are uploaded to YouTube alone.”

Cisco also finds that “annual global IP traffic will pass the zettabyte ([ZB]; 1000 exabytes [EB]) threshold by the end of 2016, and will reach 2.3 ZB per year by 2020. By the end of 2016, global IP traffic will reach 1.1 ZB per year, or 88.7 EB per month, and by 2020 global IP traffic will reach 2.3 ZB per year, or 194 EB per month.” The firm also predicts that video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.

More recently, a blog by FPV Blue claims that it can solve the latency problems that can dog many marketers and consumers by suggesting that ‘Glass to glass video latency is now under 50 milliseconds’. Previously the company announced that this video latency figure stood at 80 milliseconds. To reduce this latency, the firm needed to undertake a hardware revision. Its blog post nevertheless questions the industry standard for measuring First-Person View latency (FPV latency)…

Read more to find out how to support video with mitigated latency. 

#YearInReview

Published by Digitalisation World on 10th April 2017. By-lined to David Trossell, CEO and CTO of Bridgeworks. 

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