Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

The key to creating the future data centre is for vendors to offer you as a customer what they really need today for tomorrow’s future.

With growing data volumes datacentres need to evolve. Datacentres are known in some circles as the “digital core”, and as such they are having to adopt to an increasing array of different types of technology. Large technology vendors also tend to say they care about their customers, and perhaps they do, but they’re also very keen to sell their wares – from servers to network infrastructure. Add the discussions about being at “the edge”, and you will find yourself in quite a jungle that’s arguably becoming much harder to navigate.

In fact talk about edge datacentres and the digital core is likely to confound most customers. The IT industry is not the only culprit, most industries like to create terms that seem quite meaningless to everyone but those working with them. Yet, ironically, terms are often created for marketing reasons to describe something that has existed for many years in another guise. So where does this leave you? Well, it requires you to either hire the right expertise to help you to cut down this jungle or for you to learn how to figure out what you really need.

Find out more about how to create the datacentre of tomorrow, read on here…

Published by Data Center Journal on 2nd August 2017 and by IT Pro Portal on 10th August 2017. By-lined to: David Trossell, CEO and CTO of WAN data acceleration company, Bridgeworks. #YearInReview

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