Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

“The times they are a-changin’”, and with the growth of artificial intelligence (AI) in all industrial sectors, including financial services, the words of singer-songwriter Bob Dylan are certainly coming true. Attracta Mooney, an asset management reporter for the Financial Times, points out in her article of 20th January 2017 that over the past 3 decades the Baby Boomer generation (born between 1946 and 1964) has “fuelled growth in the asset management industry…helping to create a $71tn business.”

Baby Boomers remain the industry’s most important clients as they are often touted as the richest generation in history. Yet there comes a point when the financial services sector must look ahead, to see what the next generation can offer. Therefore the asset management industry, and the financial services sector as a whole, now wants to catch potential investors who were born between 1980 and 2000. Who could blame the companies involved for wanting to target this segment of the market? After all, the technology-savvy Millennial Generation now forms the largest demographic in both the UK and the US. So, they represent the biggest opportunity to create future profitability for their firms.

Discover whether cutting out humans is wise, read the complete article

Published by the Kurtosys blog on 2nd October 2017. Author: Graham Jarvis, Business and Technology Journalist. #YearInReview

Posted in , , , , ,

Leave a comment