Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

With new jargon, new bandwagons and hype, it’s a minefield for even the smallest organisation and the largest conglomerate to understand the technologies that exist on the market today

The misunderstanding of what’s available to particularly large international enterprises is leading to a disconnection between them and the innovations that exist on the market today.

There is so much pressure on CEOs to cut costs. This can be achieved because of the many innovative, low-cost technologies available, and yet CEOs choose to optimise rather than rip out the technologies they already possess.

To cut costs, there’s no need to outsource and many organisations are now choosing to insource because it offers them greater control over the IT and business operations. Companies, such as BA, should be leading the utilisation of the cloud. Yet there are claims that BA, while at the top of their game, don’t quite know what they are supposed to be doing.

Read the complete article about educating CEOs. 

Published by Information Age on 19th March 2018. Byline: David Trossell, CEO and CTO of Bridgeworks. Client: Trudy Darwin Consulting. 

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