BIS Automotive predicted in a report that the global in-vehicle entertainment market will reach a total market value of $52.2Bn ($37.6Bn) by 2022. The report, Global In-Vehicle Infotainment Market, Analysis and Forecast 2017-2022, was announced in a BIS Research press release in May 2017 and claims that the compound annual growth rate (CAGR) will be 7.5% during this period.
James Manning Smith, a research analyst at Futurescope, explains this growth potential saying: “With autonomous driving technologies set to make the car the next living room, entertainment companies are exploring new technology and services to entertain passengers”.
“Once Level 4 or 5 autonomous driving technologies are perfected and accepted by consumers, key differentiators such as in-car choice will become the entertainment experience, over the driving experience. This provides an opportunity for audio and entertainment companies to innovate bringing more immersive entertainment technology to the car, whilst car manufacturers are challenged to stay competitive bringing the right entertainment technology to the cockpit.”
Published by TU Automotive magazine. Author: Graham Jarvis


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