Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Instant and text messaging has been around for a while now, and so people are used to sending messages to each other and to the organisations with whom they have a relationship.

An increasing number of people are therefore comfortable with communicating via live chat: a web service that enables customers to chat with sales representatives, technical support engineers or customer service agents via a company’s website from wherever they are, and at any time of day. 

Amy Scott, a director of customer insight-driven consultancy Sedulous, claims that live chat has “evolved from just being a tool for customer support to one that if used right can help lead to business growth”. She says if it is used to its maximum potential, live chat can improve customer engagement “in new and creative ways by generating sales leads, improve sales or build brand loyalty.”

Find out more about how to integrate promotions with live chat. 

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