Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

2020 has been an unpredictable year for most people, including businesses. Santa has found it hard to plan ahead, too. Nevertheless, he hopes that Christmas will still be on. However, given social distancing rules, he doesn’t think visiting people’s homes and going down their chimneys is a viable option. Even his reindeer have been practicing it, meaning that Santa can’t carry as many presents as he usually does. Santa’s elves have been furloughed for much of the year, and so this has also reduced capacity.

However, econsultancy.com points out research from Klarna and Retail Economics, which “has found 71 percent of British consumers are reluctant to shop in store in the lead up to Christmas, which will likely increase the amount they spend online even further over the coming months. Indeed, 56 percent say they expect to do more online shopping this year than they have in previous years."

Client: Trudy Darwin Communications for Bridgeworks Ltd. Originally published on IT Pro Portal, now available on Bridgeworks' website.

 

Posted in , , , , , , , , , ,

Leave a comment