Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

TU-Automotive reported in November [2020] that General Motors is launching itself into the insurance market.

The aim is to use driving and vehicle data to set insurance prices employing its established OnStar service. This is the automaker’s connected-car service, which is installed on all GM vehicles in North America. Customers who sign up, agree to permit their driving habits to be tracked remotely. Drivers who obey speeding limits or avoid sudden stops as well as demonstrating good overall driving behavior are rewarded with cheaper insurance premiums.

Discover why insurance pricing is all in the data

Client: InformaTech, published by TU Automotive on 8th January 2021. Author/journalist: Graham Jarvis.

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