Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Definitions are often important – no more so when it involves safety.

This is why there was a call for evidence in August 2020, and a confirmation by the UK Government confirmed in April that automated lane keeping systems (ALKS) technology “could be legally defined as self-driving, despite insurance industry concerns around safety”, says the Insurance Times. Matthew Avery, director of research at Thatcham Research, explained in the article that “there is still a lot of work needed by both legislators and the automotive industry before any vehicle can be classed as automated and allowed safely on to the UK roads. ALKS as currently proposed by the government are not automated. They are assisted driving systems as they rely on the driver to take back control”.

Mitigate the risk, read the complete article

Client: InformaTech, published by TU Automotive on 18th June 2021. Author: Graham Jarvis.

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