Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Nearly a year ago the European Commission published a report on the ethics of data and artificial intelligence in connected and autonomous vehicles (CAVs).

Part of the discussion in the text is about data and artificial intelligence (AI) ethics to provide some insight into the data protection issues automakers are expected to overcome. According to Jamie Witton, associate at law firm Bristows, the report’s recommendations address the implications of the technology already in use by CAVs on the road today. This should enable vehicle manufacturers to audit their current practices.

“The report’s aim is to provide a set of ethical considerations to facilitate the transition to automated driving in all its guises – the five main levels of automation,” explains Witton who says most of the problems uncovered by the report are well established. He claims its perspective takes a responsible and innovation approach, which is differentiated from the solutionist approach of technology.

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Client: InformaTech, published by TU Automotive on 3rd August 2021; also published by Urgent Communications on 5th August 2021. Author: Graham Jarvis.

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