Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

A new tool has been developed called RoadSafe designed to alert fleet drivers to high-risk highways.

The tool, created by a UK government-backed consortium that’s co-funded by Innovate UK, involved a 20-month project by organizations including Ford, Loughborough University, Oxfordshire County Council, and AI sensor specialists Vivacity Labs. It also has the support of Transport for London.

Natalie Middleton writes in her Fleet News article of September, Ford ‘RoadSafe’ dashboard to alert fleet drivers to high-risk roads that the digital tool could alert fleet drivers to accident blackspots and significantly reduce road accidents. However, a spokesperson for Ford says its more about helping local authorities to manage busy roads to reduce congestion by re-directing traffic away from busy areas or closed roads, as well as to ensure that accidents are minimized.

Discover how smart dashboards can make fleet driving safe, read the complete article

Client: InformaTech, published by TU Automotive on 18th November 2021. Author: Graham Jarvis.

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