Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

The automotive industry is increasingly becoming an information industry.

Vehicle manufacturers need to be able to derive and use data to improve their business operations and enhance customer experience. At Automotive Techweek delegates and speakers explored the growing focus on connected vehicle data, how to use data to integrate it with the broader automotive V2X eco-system, and they discussed some specific use cases.

Olivier Leroux, CEO and president of Oasis Smart SIM, says there has been a growing interest in the value associated with V2X connectivity and this includes ADAS technology, which he suggests is a stepping-stone towards autonomous vehicles. Furthermore, the calculation of value in each vehicle is changing. Traditionally it’s been about the value of the steel, rubber, plastic, and copper wire used in the manufacturing of each vehicle. Yet, value is now shifting towards the value of the software and content associated with it.

What is the global approach carmakers need? Read the complete article to find out. 

Client: InformaTech, published by TU Automotive on 30th December 2021. Author: Graham Jarvis.

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