Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

While there are many significant trends at the moment, one of the key connected vehicle commerce trends to stand out is the monetization of vehicle data by automakers.

Sherry Calkins, vice-president of connected car and platform solutions at Geotab also sees a shift from vehicle ownership to share mobility and electrification. Citing McKinsey’s report Unlocking the full life-cycle value from connected-car data, she says the connected and autonomous vehicle (CAV) data monetization trends could add between $250Bn to $400Bn in annual incremental value. She adds: “Connectivity is an opportunity that OEMs cannot afford to ignore or be slow to endorse. For OEMs to capitalize on the opportunity, they must consider evolving their business models to support the connected-car ecosystem.”

Find out why automakers are in the driving seat, read the complete article

Client: InformaTech, published by TU Automotive 4th August 2022. Journalist/Author: Graham Jarvis. 

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