Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Human-centric design is about looking at what consumers want from smart experiences in terms of how the manufacturers connected emotionally with the things they make, be it cars or other goods and services.

By understanding people’s emotions it’s possible to deliver the experience they want by making them feel relaxed, engaged, in control, safe and productive. Chris Rockwell, CEO and Founder of Lextant adds: “We often think of intelligence as being just AI but there are a number of factors involved in smart mobility. Smart systems deliver on life-level mobility needs beyond the cockpit – adding value by anticipating needs, boosting efficiency, creating new insights, and delivering personalized experiences. Combined with automation and connectedness, these smart experiences collaborate to seamlessly connect life-level needs through new mobility innovations.”

Discover more about human-centric design, read the complete article

Client: InformaTech, published by TU Automotive 14th July 2022. Journalist/Author: Graham Jarvis. 

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