Category: Business
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During harder economic times, many law firms have had to find cost-effective ways to gain new business, using a depleted marketing budget. Although some practice areas experience more activity during a downturn, most firms have to adapt to it to survive and grow. The experts who were interviewed for…..The full article was published by The…
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Moving to the cloud is not always straightforward but a proper testing programme could minimise risk. The rush towards cloud seems to be unstoppable. Research company IDC estimates that spending on public cloud IT services is set to increase from $21.5bn to $72.9bn in 2015. However, a quickly-moving market like cloud computing is going to…
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Upgrades can spell trouble for companies so companies moving to the cloud have to be especially wary. In October, Blackberry users around the world got to know first-hand how frustrating downtime can be. Millions of Blackberry users found that they couldn’t do much more with their handsets than make voice calls. Originally published by CloudPro…
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The banking sector is one of the most highly regulated and risk averse industries in existence today, so it shouldn’t be a surprise that the pace of innovation – whether technological or otherwise – can seem quite slow. Resistance to change is a dangerous stance. If an incumbent doesn’t respond to changes in customer and…
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Websites that buckle under the demand placed on them could benefit from being based in the cloud. Questions need answering Bryan Foss, a visiting professor at Bristol Business School and an independent commercial and public sector board level advisor, asks some poignant questions about how UCAS determined the amount of demand that was expected. He…
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Can deals with mega-vendors lead to a loss of negotiating power? Published by CIO magazine on 29th September 2011, but no longer available online.
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The cloud has introduced flexibility in marketing but what has it done for improving market intelligence? Explored in Graham Jarvis’ article, published by CloudPro on 12th September 2011. Client: CloudPro.
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An article for CloudPro about why marketers are turning to the cloud. Published on 2nd September 2011.
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Top tips for getting the most out of email marketing campaigns Channels like email marketing can be used for a variety of reasons, including the targeted broadcast of a newsletter to keep your customers informed about how they can overcome, for example, their particular challenges and issues. They can be used as part of customer…

