Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Call and Contact Centres

  • With automation, insurers can have more conversations with customers. Million says, “When it occurs on the phone, they can have only 1 conversation at a time, and with automation the number of conversations is unlimited.” Automation, therefore, permits insurers to increase the number of conversations they have with more customers, this is critical for claims…

  • At a very basic level, all directors, including your MD, should back up all their data, personal and corporate, using a variety of cloud services, such as Dropbox or Google Drive. It’s often a good idea to get back-up solutions on more than one service to be sure work can continue unabated even if disaster…

  • “It’s very important to measure the customer success of live chat to identify any pain points that may exist, and to improve the customer service they provide”, advises Gemma Baker before commenting: “Without regularly analysing the performance of live chat, the channel could only be running at half potential and never be fully optimised.” With…

  • With Black Friday arriving a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he can meet customer demand during the December festive season. Black Friday is in effect an American…

  • Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…

  • Gemma Baker, Marketing Executive at live chat solutions provider Click4Asssistance, explains how the seeds of success were sown. She says that Salford City Council approached her firm to help the council to streamline resourcing and to support the council’s constituent customers. The council approached her organisation during the winter of 2015, and after discussions about…

  • …Gemma Baker adds that, in compliance with data protection regulations such as the European Union’s GDPR, all of the live chat conversations are backed up to the cloud for a specific period of time. However, she adds: “Some organisations will transfer these chats into their own systems.”, which is advisable because organisations shouldn’t overly rely…

  • Martin Hill-Wilson, Founder of Brainfood Consulting adds: “There are two main technologies under the AI umbrella that are of interest to customer service. They include natural language processing (NLP) and machine learning (ML) to predict customer intent once sufficiently trained, and as such can infer intent without being specifically trained on every iteration of how…

  • However, Gary Martin, managing director of Click4Assistance, emphasises that chatbots are in their early development, and even though artificial intelligence is a much used buzzword in many industries today, he underlines that they “may not necessary be able to read between the lines, and detect that a customer is frustrated without them expressing exactly they…

  • …Gemma Baker, marketing at Click4Assistance, adds that many different types of organisataions have used live chat for different reasons, and it can benefit everyone – the banking and financial services companies and their customers. For example, “banks and loan providers can use it help with application processes or online account support. Whilst building societies and…