
Media-Insert Communications
The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
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Recent posts
About and Social Media
Category: Digital Transformation
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Chris Andrews, head of risk solutions at Aviva, has confirmed that ‘escape of water’ claims “continue to be our highest frequency claim with steadily increasing costs.” However, Andrews added that fire brings with it the highest severity and claims cost. In fact, fire and ‘escape of water’ costs are not dissimilar. For this reason, Andrews…
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Gemma Baker, Marketing Executive at live chat solutions provider Click4Assistance, thinks that the majority of the high street is indeed moving online. “However, there are still some very powerful players left as mostly physical stores – Take Primark as an example, have an online presence that advertises their latest collections”, she says.
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“It’s very important to measure the customer success of live chat to identify any pain points that may exist, and to improve the customer service they provide”, advises Gemma Baker before commenting: “Without regularly analysing the performance of live chat, the channel could only be running at half potential and never be fully optimised.” With…
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David Trossell’s advice is as follows: “Santa is asking the same questions that many other companies are asking – how it will improve my infrastructure and reduce costs but still stay relevant? Many are looking to use the hybrid cloud as part of an infrastructure solution. This will maximise the existing infrastructure whilst allowing to…
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Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…
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Gemma Baker, Marketing Executive at live chat solutions provider Click4Asssistance, explains how the seeds of success were sown. She says that Salford City Council approached her firm to help the council to streamline resourcing and to support the council’s constituent customers. The council approached her organisation during the winter of 2015, and after discussions about…
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A live chat solutions provider such as Click4Assistance, will always ensure security is a priority. This will involve ringfencing data on quarantined servers, encrypting data at the highest levels, blocking any malicious code that’s entered into a live session, doing regular and extensive testing including penetration testing to ensure data resilience. Unfortunately, the American provider…
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David Smith, chief executive of Global Futures and Foresight says the need to grow and attract digital talent in the insurance industry is not really so much about competition between the different players. The competition that is hotting-up is between insurers and other players – typically with those within the Fintech space, whom aren’t from…
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Bridgeworks: Congratulations to our international teams for winning ICT product of the year! Bridgeworks data acceleration solutions are developed with machine learning and artificial intelligence systems. Traditional WAN struggle with latency, packet loss and data management and storage issues. Our AI products greatly diminish WAN limitations and increase data transfer speeds up to 200%.
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In this edition of Data Centre News, David Trossell, CEO and CTO of Bridgeworks Ltd, examines 'Tomorrow's World' and the digital core. Find out more, read the article here: https://issuu.com/atmltd/docs/dcn-dec2017. Published in December 2017.