
Media-Insert Communications
The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
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Recent posts
About and Social Media
Category: E-Commerce
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Poor WAN performance can put service continuity and disaster recovery at risk – leading to an inability to deliver services. Discover how you can increase your bandwidth utilisation, mitigate latency, and improve WAN performance.
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To achieve synchronicity, Investec turned to Bridgeworks. As part of proof of concept, an MPLS WAN link was used, with a handover from one SP to another between continents with Microsoft Windows and Red Hat Operating systems on Dell commodity systems. Even Santa is impressed with the results the bank achieved. With its measurement and…
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Gemma Baker, Marketing Executive at live chat solutions provider Click4Assistance, thinks that the majority of the high street is indeed moving online. “However, there are still some very powerful players left as mostly physical stores – Take Primark as an example, have an online presence that advertises their latest collections”, she says.
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David Trossell’s advice is as follows: “Santa is asking the same questions that many other companies are asking – how it will improve my infrastructure and reduce costs but still stay relevant? Many are looking to use the hybrid cloud as part of an infrastructure solution. This will maximise the existing infrastructure whilst allowing to…
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With Black Friday arriving a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he can meet customer demand during the December festive season. Black Friday is in effect an American…
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Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…
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Martin Hill-Wilson, Founder of Brainfood Consulting adds: “There are two main technologies under the AI umbrella that are of interest to customer service. They include natural language processing (NLP) and machine learning (ML) to predict customer intent once sufficiently trained, and as such can infer intent without being specifically trained on every iteration of how…
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However, Gary Martin, managing director of Click4Assistance, emphasises that chatbots are in their early development, and even though artificial intelligence is a much used buzzword in many industries today, he underlines that they “may not necessary be able to read between the lines, and detect that a customer is frustrated without them expressing exactly they…
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A live chat solutions provider such as Click4Assistance, will always ensure security is a priority. This will involve ringfencing data on quarantined servers, encrypting data at the highest levels, blocking any malicious code that’s entered into a live session, doing regular and extensive testing including penetration testing to ensure data resilience. Unfortunately, the American provider…
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E-commerce demand often peaks around Christmas. Its traditions about giving to friends and family offer it the inertia to become perhaps the biggest retail event in the U.K. (and elsewhere). Retailers are constantly looking for new ways to increase their sales, and so it makes commercial sense to jump on Santa’s sleigh at a time…