Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Information Communications Technology

  • Journalist Graham Jarvis informs me that he tested live chat by using it to contact Click4Assistance – speaking to a representative called Amy. He says his experience demonstrates that there is more than one communication channel open to customers. “I was able to connect very quickly, without any hassle, and the agent responded very quickly”,…

  • To achieve this level of flexibility, there must be a move away from the current method of hand-cranking everything. It’s time to employ artificial intelligence (AI) and machine learning (ML) to provide a high level of automation abstraction to create flexible dynamic infrastructures.

  • To establish its strategies for 2019, an organisation can nevertheless turn to data held in its Customer Relationship Management systems, and in a whole host of other databases to enable them to complete some data and trend analysis. This might involve some big data analysis to examine data stored in different places to gain a…

  • Gemma Baker, Marketing Executive at live chat solutions provider Click4Assistance, thinks that the majority of the high street is indeed moving online. “However, there are still some very powerful players left as mostly physical stores – Take Primark as an example, have an online presence that advertises their latest collections”, she says.

  • Insurance isn’t the only sector that having to address changing customer expectations with the growth of digital technology. Retail is one the most demanding industries affected by higher customer expectations. They have to also keep up with seasonal demand and ensure they can keep customers satisfied during the busy periods of the year – such…

  • Chris Skinner, Co-Founder of the Financial Services Club, writes in the Finanser that ‘Banks without a digital core will fail.’ But what does he mean? He says that data is the key to disruption, and most people will agree with his statement.

  • In this article for Impact Magazine (page 9), Graham Jarvis looks at “THE TRUE COST OF LAPTOP OWNERSHIP FOR IT AND FINANCE MANAGERS. Bit.ly/2DCNzVL Author: Graham Jarvis. 

  • “It’s very important to measure the customer success of live chat to identify any pain points that may exist, and to improve the customer service they provide”, advises Gemma Baker before commenting: “Without regularly analysing the performance of live chat, the channel could only be running at half potential and never be fully optimised.” With…

  • David Trossell, the company’s CEO and CTO, was personally recognised by Information Age at Tech Leader Awards ceremony’s CTO of the Year category. “Recognising the leaders behind the UK’s technology industry is important, and I’m delighted that the Tech Leaders Awards facilitates this deserved celebration,” said Information Age’s Nick Ismail. “I would like to thank…

  • Mr Trossell said: “Bridgeworks is honoured to support the Brockenhurst STEM awards for a second year and is thrilled to see so much interest from the local community to support STEM efforts”.