Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Marketing

  • Jack Palmer, senior consultant with European Mobility & Transportation Team, Frost & Sullivan, joined the conversation and says there has been much talked about the software-defined car for the past three to four years. Gaming has been particularly trendy, certainly at the annual gathering at the Consumer Electronics Show in Las Vegas. He elaborates: “This…

  • Data is very much behind the success of Black Friday – particularly for e-commerce operations. So it’s no surprise that new research from Oxylabs, in collaboration with CensusWide, reveals that 85% of ecommerce organisations have chosen to make more significant use of data to attract customers. In response to their survey of over 1,000 UK…

  • According to Econsultancy.com’s ‘Stats roundup: the impact of Covid-19 on ecommerce’, “App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021. This is up from just under 85 billion in 2020. This means that the…

  • Statista says the UK is one of the most advanced e-commerce markets in Europe. Before the crisis, the UK’s Office of National Statistics (ONS) reported the country’s e-commerce revenue equated to £693bn (USD With Stay-At-Home and Work-from-Home orders, due to the various lockdowns, e-commerce accelerated in March 2020, as online shopping behaviours changed. Statista researcher,…

  • Bango (AIM: BGO, OTCQX: BGOPF) – a company that is listed on the London Stock Exchange, and a provider of unique purchase behaviour technology – says the market is growing at a rate of at least 15% per year, and so the overall macro trend is that people are spending more money online. From a…

  • During the course of the Covid-19 pandemic, ecommerce has accelerated right across the globe – to the extent that Econsultancy.com believes it’s a trend that’s hard to ignore. This is particularly since consumers shopped with increased frequency online out of necessity, writes Graham Jarvis. Read the complete article. 

  • Essential: Mapping the customer journey Confidence, customer satisfaction, business process efficiency and the speedy resolution of customer queries begin by mapping the customer journey. It requires the analysis of how customers interact, why they interact, and how they go from the start of conversation through to the resolution of their query – which could be…

  • Customers should be able to use the technologies they are comfortable with, and so insurers should allow them to communicate and interact with them through their preferred channels, and in a way that adds value. This may be by phone, by email, interactive voice response (IVR), web forms, chatbots, live chat, or via a combination…

  • A Spixii white paper, ‘How to enhance insurance with automation of conversations and processes’ explains the drivers for self-serve and says there is much external pressure being placed upon insurers to innovate, combined with growing customer expectations. This is pushing insurers to improve their traditional customer-facing process. The report adds: “Once sufficient in the analogue…

  • The Covid-19 pandemic created a seismic shift in shopping habits in favour of e-commerce and m-commerce – buying retail goods and services online to the tune of more than $4.9 trillion USD worldwide. Daniela Coppola writes in her ‘E-commerce worldwide – statistics & facts’ report for Statista of 23rd February 2022 that e-commerce has therefore…