Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Marketing

  • Consumer Preferences For Connected Car Insurance. Matthew Green, key account director, Consumer Intelligence gave a very thought-provoking presentation where began by revealing that 62% of 18-24 year olds don’t like the idea of being watched by telematics insurance. So what does the industry need to do change this viewpoint? Read more…

  • David Trossell, CEO and CTO of Bridgeworks, gives his tips on increasing data velocity to gain competitive advantage. Publication: B2B Marketing. Published on 13th April 2016. Clients: Luminous P.R. and Bridgeworks. 

  • Graham Jarvis looks at why you need to deploy your business intelligence and big data solutions in the cloud User adoption of tools for cloud big data analytics has increased dramatically … Read the complete article by Graham Jarvis; published by Cloud Computing Intelligence…

  • The unemployment rate in the U.S. may have hit a four year low. U.S. government sources are claiming that the initial claims for unemployment benefits have fallen by 5,000 applications to a seasonally adjusted figure of 348,000; but this doesn’t mean that customers have become more open to spending more money. Yet it is good…

  • The banking sector is one of the most highly regulated and risk averse industries in existence today, so it shouldn’t be a surprise that the pace of innovation – whether technological or otherwise – can seem quite slow. Resistance to change is a dangerous stance. If an incumbent doesn’t respond to changes in customer and…

  • The cloud has introduced flexibility in marketing but what has it done for improving market intelligence? Read more in Graham Jarvis' article, published by CloudPro on 12th September 2011. Client: CloudPro.

  • An article for CloudPro about why marketers are turning to the cloud. To read the article, please click on this link: http://www.cloudpro.co.uk/saas/marketing/1643/marketers-turn-cloud-modernise-their-campaigns Published on 2nd September 2011.

  • Top tips for getting the most out of email marketing campaigns Channels like email marketing can be used for a variety of reasons, including the targeted broadcast of a newsletter to keep your customers informed about how they can overcome, for example, their particular challenges and issues. They can be used as part of customer…

  • If you're a law firm you can beat the recession. Graham Jarvis offers his tips on how to beat it, and emerge as a market leader. How can you do this? By clicking here. Witten by Graham Jarvis. Published by Legal Marketing in the October/November 2008 edition of Legal Marketing magazine.

  • An economic downturn is an opportunity to gain a competitive advantage. Some companies will certainly have to close their doors; but with more focused targeting, meaningful employee performance and customer-related targets, and the will to innovate, it’s possible to thrive in such a climate as this. How? Companies need to ramp up their marketing, and…