Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Marketing

  • To read my latest posts for BT and Cisco, please visit http://blog.btbroadbandoffice.com/ and visit the BT Cisco Community in BTtradespace.com. My lastest post of 25th February 2008 discusses how you can create better partner and customer relationships. Join the conversation…let’s have chat!

  • SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out. Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#

  • Following the removal of The Marketing Leaders’ group on Facebook, for which no clear reason has yet been given by Facebook, and which Graham Jarvis legitimately set up on behalf of the online magazine and Community in July 2007 as Editor of The Marketing Leaders (and as a co-founder of the brand and as a…

  • "SUMMARY: B-to-B mobile social networking is expected to become more valuable as handheld technology evolves. That’s because busy business execs want (and need) access to information and their contacts while they’re on the move…"  Read the complete article at http://www.marketingsherpa.com/article.html?ident=30270. Happy Christmas and a Happy New Year in 2008.

  • "Mobile-market research surveys and polls can achieve response rates that are at least five times higher than online questions and face-to-face interviews"…read more on MarketingSherpa at: http://www.marketingsherpa.com/article.php?ident=30233. This is my latest article, published by MarketingSherpa.com on 4th December 2007.

  • SMS no longer seems to be the talk of the town. Richer mobile media, user generated content, social media, higher usage rates of the mobile internet and mobile search all seem to be pushing it away. But is this really the case? Will SMS soon disappear, and not just from our lips as a phrase?…

  • Professor Philip Kotler spoke yesterday in Birmingham, UK, about the development of new paradigms for marketing. He talked about the 4 Ps of marketing, while also introducing the 4 As of: Awareness; Acceptability; Affordability; Accessibility. He said the 4 Ps came from a supplier’s perspective, and so it is now time to see marketing from…