Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Television

  • nScreenMedia claims that: “data from Ericsson and FreeWheel paints a rosy picture for mobile video. Mobile data volume is set to increase sevenfold over the next six years, with video’s share increasing from 50% to 70%. The smartphone looks to be in the driver’s seat.”

  • Marketers have an increasing array of tools to spread their messages, and attract and retain customers – and video is one them. It is becoming particularly important to advertisers in today’s social media world. According to the World Advertising Research Council: “[Network] Latency is one of the greatest challenges facing the video advertising industry… on…

  • Graham Jarvis' appearance on TV show The Bigger Picture, talking about cyber-crime: https://youtu.be/7XkDGBhW1AA. Broadcast on 1st February 2016. 

  • Customer relationships are dependent on the creation of trust. How much confidence do people now have the television phone-in competitions, for example? The GMTV scandal appears to be the biggest to date. Questions were raised about whether there has also been a loss of trust in the breakfast show’s brand. The BBC’s Saturday Kitchen has…

  • The recent TV scandals over premium line phone-in callers being overcharged even hit some well established and trusted programmes like the BBC’s Blue Peter, Channel 4’s Richard and Judy and competitions like the ITV’s the X-Factor. Was this down to human error, or was it caused by limitations in the technology that they were using…