
Media-Insert Communications
The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
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Recent posts
About and Social Media
Category: The Marketing Leaders
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According to Econsultancy.com’s ‘Stats roundup: the impact of Covid-19 on ecommerce’, “App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021. This is up from just under 85 billion in 2020. This means that the…
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Bango (AIM: BGO, OTCQX: BGOPF) – a company that is listed on the London Stock Exchange, and a provider of unique purchase behaviour technology – says the market is growing at a rate of at least 15% per year, and so the overall macro trend is that people are spending more money online. From a…
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During the course of the Covid-19 pandemic, ecommerce has accelerated right across the globe – to the extent that Econsultancy.com believes it’s a trend that’s hard to ignore. This is particularly since consumers shopped with increased frequency online out of necessity, writes Graham Jarvis. Read the complete article.
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Essential: Mapping the customer journey Confidence, customer satisfaction, business process efficiency and the speedy resolution of customer queries begin by mapping the customer journey. It requires the analysis of how customers interact, why they interact, and how they go from the start of conversation through to the resolution of their query – which could be…
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With automation, insurers can have more conversations with customers. Million says, “When it occurs on the phone, they can have only 1 conversation at a time, and with automation the number of conversations is unlimited.” Automation, therefore, permits insurers to increase the number of conversations they have with more customers, this is critical for claims…
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Customers should be able to use the technologies they are comfortable with, and so insurers should allow them to communicate and interact with them through their preferred channels, and in a way that adds value. This may be by phone, by email, interactive voice response (IVR), web forms, chatbots, live chat, or via a combination…
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A Spixii white paper, ‘How to enhance insurance with automation of conversations and processes’ explains the drivers for self-serve and says there is much external pressure being placed upon insurers to innovate, combined with growing customer expectations. This is pushing insurers to improve their traditional customer-facing process. The report adds: “Once sufficient in the analogue…
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CEOs and their companies want to get certain messages across,…the best way to do that is by demonstrating knowledge and expertise. Any consideration to the greatness of a product must be a secondary concern from the perspective of wanting to list all of its features and benefits.
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Following the removal of The Marketing Leaders’ group on Facebook, for which no clear reason has yet been given by Facebook, and which Graham Jarvis legitimately set up on behalf of the online magazine and Community in July 2007 as Editor of The Marketing Leaders (and as a co-founder of the brand and as a…
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Please therefore email me at gajarvis@media-insert.com. You can also reach me on +44 776 682 3644.