Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Uncategorized

  • Read my article in the UKTI's magazine on segmenting international customers: http://cde.cerosmedia.com/1E4ac0cf1a27811012.cde/page/31

  • "Neon Enterprise Software has been providing software to the mainframe markets to optimise systems management, application and database performance since 1995. It has carved itself a respectable niche in a market that, far from suffering the death envisaged when the PC and the mini-server came to market over 20 years ago, still provides IBM with…

  • Mycustomer.com – The downturn is a time for change and innovation, argues Graham Jarvis, who looks at how businesses are adopting a global partnership approach to survive and thrive. Please click here to read the complete article.

  • The news from TMP Worldwide is that SiteMorse improves, not just the accessibility of its clients’ website, but it also creates greater efficiencies in time and money while improving the quality and results of their sales’ proposals. Raz Rahim, TMP Worldwide’s Interactive Technical Manager, also says that SiteMorse has also enhance the levels of awareness…

  • Be a ‘thought-leader’ to gain competitive advantage Type into Google, MSN or any other search engine, the words ‘Sarbanes Oxley and sales’ and you are more likely to be faced with a lot hot air and negativity about the Act, which came into force in 2002. It is likely to even have an impact on…

  • What is wrong with traditional business thinking? Graham Jarvis, Editor of the Chartered Institute of Marketing’s Technology group – CIMTech International – explains why businesses should become thought-leaders, focus less on efficiencies and more on strategic effectiveness to attain and sustain a competitive advantage by managing total marketing. Every business of every kind has issues…