Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Web/Tech

  • “It’s very important to measure the customer success of live chat to identify any pain points that may exist, and to improve the customer service they provide”, advises Gemma Baker before commenting: “Without regularly analysing the performance of live chat, the channel could only be running at half potential and never be fully optimised.” With…

  • David Trossell, the company’s CEO and CTO, was personally recognised by Information Age at Tech Leader Awards ceremony’s CTO of the Year category. “Recognising the leaders behind the UK’s technology industry is important, and I’m delighted that the Tech Leaders Awards facilitates this deserved celebration,” said Information Age’s Nick Ismail. “I would like to thank…

  • Mr Trossell said: “Bridgeworks is honoured to support the Brockenhurst STEM awards for a second year and is thrilled to see so much interest from the local community to support STEM efforts”.

  • Datacentre IT skill shortages are expected to intensify with an ageing work pool, as well as an overwhelming male domination of the sector. Part of the problem is the fact that very few people set out to work in data centres, and that nobody is really taught enough about them. In ‘STEMming the tide of…

  • David Trossell’s advice is as follows: “Santa is asking the same questions that many other companies are asking – how it will improve my infrastructure and reduce costs but still stay relevant? Many are looking to use the hybrid cloud as part of an infrastructure solution. This will maximise the existing infrastructure whilst allowing to…

  • With Black Friday arriving a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he can meet customer demand during the December festive season. Black Friday is in effect an American…

  • Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…

  • Gemma Baker, Marketing Executive at live chat solutions provider Click4Asssistance, explains how the seeds of success were sown. She says that Salford City Council approached her firm to help the council to streamline resourcing and to support the council’s constituent customers. The council approached her organisation during the winter of 2015, and after discussions about…

  • WAN data acceleration is the approach that sets itself aside from the traditional approaches and technologies of WAN optimization and SD-WAN. It takes a totally different approach to mitigating the latency and packet loss issues. The indomitable fact is that the speed of light is just not fast enough, and that is what governs latency…

  • “A number of AI applications today are outward-looking – aimed at the consumer, but there are substantial gains to be had from inward-looking artificial intelligence applications too; this includes datecentre AI, says David Trossell from Bridgeworks.”