Mycustomer.com – The downturn is a time for change and innovation, argues Graham Jarvis, who looks at how businesses are adopting a global partnership approach to survive and thrive.
Please click here to read the complete article.

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
Mycustomer.com – The downturn is a time for change and innovation, argues Graham Jarvis, who looks at how businesses are adopting a global partnership approach to survive and thrive.
Please click here to read the complete article.
If you're a law firm you can beat the recession. Graham Jarvis offers his tips on how to beat it, and emerge as a market leader. How can you do this? By clicking here.
Witten by Graham Jarvis. Published by Legal Marketing in the October/November 2008 edition of Legal Marketing magazine.
"During economic downturns, the impulse normally is to reduce costs, which usually means staff redundancies and cuts in marketing and training budgets. But is this the right course of action and how will that impact on your customer service? Cuts are not always the answer, as Graham Jarvis explains."
Published by Customer First (Vol. 8. No. 5, 2008), the magazine of the Institute of Customer Services.
"It’s all very well being able to talk to your agents — but what about giving them the chance to talk too? The importance of hearing what your staff have to say should never be underestimated, argues Graham Jarvis."
Published by Call Centre Focus (CCF) in October 2008
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Dr. Lawrence Roberts, a co- founder of ARPANET, the predecessor of today’s internet, recently spoke at a conference on how the Internet will look in 10 years time.
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Why did you choose to become a freelancer?
I wanted to be self-employed – my own boss, and the potential earnings seemed grand.
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An economic downturn is an opportunity to gain a competitive advantage. Some companies will certainly have to close their doors; but with more focused targeting, meaningful employee performance and customer-related targets, and the will to innovate, it’s possible to thrive in such a climate as this. How? Companies need to ramp up their marketing, and invest in key resources like their staff and their customers. Marketing isn’t just about huge CRM systems and data – it’s about people, and in a downturn they behave differently…
Read the complete article by Graham Jarvis at http://www.mycustomer.com/cgi-bin/item.cgi?id=133977. Published on 20th October 2008.
To read my latest posts for BT and Cisco, please visit http://blog.btbroadbandoffice.com/ and visit the BT Cisco Community in BTtradespace.com. My lastest post of 25th February 2008 discusses how you can create better partner and customer relationships. Join the conversation…let’s have chat!
SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out.
Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#
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