Extract: Banks now say they have entered an age of customer engagement with the rise of technologies like social media, location-based services, online and mobile banking. The claim that they have only just entered an era where they need to engage with their customers seems to be a bizarre suggestion. No business can thrive or even exist without an ability to develop customer relationships, and digital technologies won’t change that paradigm.
Published by Banking Technology on 14th May 2012.


Leave a comment