Every market changes over the course of time. Start-ups often desire to grow to the point where they can either be bought by a larger enterprise for the short-term financial benefit of their own, and then there are others amongst them that wish to shake up the market in a way that will significantly alter its landscape and enable them to compete and take market share from such incumbent companies as Amazon Web Services, Google and Microsoft. Indeed it’s possible for a niche player to become a large mainstream player.
Facebook was in many respects one of those companies.
Published by The Stack on 18th August 2014.


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