Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

With connected and autonomous vehicles set to change the insurance liability paradigm away from human drivers, this article examines whether insurers and automakers are really ready for a driverless future.

That’s the question posed by Ulrike Deetjen, partner and co-leader of digital ecosystems for insurers, McKinsey & Co, Kersten Heineke, partner and co-leader of the McKinsey Center for Future Mobility and their co-authors in a blog post on their firm’s website. In it they discuss the future of mobility and argue that forward-thinking motor insurers can update their approaches “to serve climate-conscious, tech-savvy customers”.

They add in their article, Are insurers ready for the future of mobility?: “In the medium term, insurers can plan to jump at new business opportunities, using the insights and data they have collected from mobility insurance solutions to grow into other areas of the mobility ecosystem. Fleet management, buying and selling used cars, the electric charging market, and car servicing sectors are just a few of the many options. More diversity also provides advantages over aggregators, which tend to benefit from standardization.”

Due to editorial and corporate mergers, this article is no longer available online. This is therefore just a small extract of the published article. 

Client: InformaTech, published by TU Automotive 9th September 2022; Also published by Urgent Communications on 12th September 2022.

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