Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Business

  • Andrew Dugdale, the chairman of ICDL recently attended Temple University’s 7th Annual International Venture Fair, Philadelphia, USA. Dugdale declared that the event was a resounding success for all of those involved. The company was joined by several International MBA students (IMBAs), including two from FOX School – Stan Ridgely and Andreas Michligk, who’ve been helping…

  • Britannia Building Society says it values the new SiteMorse automated website testing and monitoring service for small and medium sized enterprises (SMEs). The building society leads the SiteMorse banking sector league table for the best website quality, performance and accessibility compliance. It feels that this comprehensive, easy to use and affordable offering could prove to…

  • Bombardier Transport has recently won a framework contract from Sweden’s national railway operator, Banverket. The contract involves the delivery of a new signalling system between 2008-2015, which will be used on thirteen of the country’s low-traffic regional lines. Bombardier’s INTERFLO 150, which has ERTMS functionality, will be adapted to meet Banverket’s requirements. The Västerdalbanan line…

  • Marketing Resource Management (MRM) and Customer Relationship Management (CRM) are not just about technology; they encompass some fundamental processes of best practice marketing and customer centricity. Where does MRM end and CRM begin? MRM in context: MRM must inform CRM and vice versa: enhancing profit o MRM is useless unless it enhances CRM: learning from…

  • “Firstly you might ask, what do you mean by an eco-system? Whether you are a CIMTech member or not, you will most likely be a user, consumers, buyer or seller of public services. You might even fit into one or more of these roles. So everyone participates in what Harvard Business School calls an eco-system”,…

  • Cost-cutting for the sake of it is out, and profit through long-term strategic marketing is back in the driving seat. That’s the view of Graham Ede, the refreshingly frank managing director of The Ion Group, which was established in 1995 after a visit in 1994 to an American company, the Unique Prospecting System; the inspiration…