
Media-Insert Communications
The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
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Recent posts
About and Social Media
Category: Clients, Past and Present
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WAN data acceleration is the approach that sets itself aside from the traditional approaches and technologies of WAN optimization and SD-WAN. It takes a totally different approach to mitigating the latency and packet loss issues. The indomitable fact is that the speed of light is just not fast enough, and that is what governs latency…
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“A number of AI applications today are outward-looking – aimed at the consumer, but there are substantial gains to be had from inward-looking artificial intelligence applications too; this includes datecentre AI, says David Trossell from Bridgeworks.”
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…Gemma Baker adds that, in compliance with data protection regulations such as the European Union’s GDPR, all of the live chat conversations are backed up to the cloud for a specific period of time. However, she adds: “Some organisations will transfer these chats into their own systems.”, which is advisable because organisations shouldn’t overly rely…
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Martin Hill-Wilson, Founder of Brainfood Consulting adds: “There are two main technologies under the AI umbrella that are of interest to customer service. They include natural language processing (NLP) and machine learning (ML) to predict customer intent once sufficiently trained, and as such can infer intent without being specifically trained on every iteration of how…
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Anton Abashkin, Chief Operating Officer of VNX Venture Exchange, offers his view on the past and current trends in banking and financial services: “I think the last 5-10 years have been quite fruitful in terms of innovation and the whole notion of the digitalisation of banks and financial services has come along quite substantially. They…
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A spokesperson for Renovo gazes into the future: “We will soon live in a world where the touch of a button will summon a driverless highly automated vehicle (HAV) that will take us on safe, convenient urban journeys at extremely low cost. This automated mobility as a service (AMaaS) or robo-taxi paradigm is the most…
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…data will be at the heart of the smart cities of the future, and without it they’d be dumb cities. However, it will bring with it data analysis, data storage, data archiving, privacy and disaster recovery challenges. Sending increasing volumes of data over a network won’t necessarily make anything smarter if latency has its way.…
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However, Gary Martin, managing director of Click4Assistance, emphasises that chatbots are in their early development, and even though artificial intelligence is a much used buzzword in many industries today, he underlines that they “may not necessary be able to read between the lines, and detect that a customer is frustrated without them expressing exactly they…
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…Gemma Baker, marketing at Click4Assistance, adds that many different types of organisataions have used live chat for different reasons, and it can benefit everyone – the banking and financial services companies and their customers. For example, “banks and loan providers can use it help with application processes or online account support. Whilst building societies and…
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“Live chat is preferred for its instant nature which is ideal for asking small questions that are hardly worth a phone call or email”, says Gary Martin, managing director of Click4Assistance. He says it is also a great channel for young people because picking up the telephone is not their preferred form of contact. He…