Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Energy and utilities

  • David Trossell, CEO and CTO of Bridgeworks, has commented about how he sees cloud-based leak detection and remote risk monitoring systems developing over the next five years. “At present, leak detection is a reactive and response-based system. However, with cloud-based monitoring of leak detection systems, there’s the potential for gathering vast amounts of historic data.…

  • When most people talk about big data they are usually talking about how it can be used to either predict weather patterns, or to analyse it to improve their marketing strategies. In reality, increasing volumes of data are being used by all of the world’s industries – including in the utilities sector. Quite often this…

  • …Customers are missing out on potential savings. Citing the Competition and Market Authority’s recent energy market report, personal energy shopping start-up, Flipper Community, claims that most energy consumers aren’t switching. The hassle of switching is one reason why many aren’t bothering. Traditionally, there were four tariffs per provider and with 43 energy providers in the…

  • Marketers are taught that the customer is king. However, companies seemingly forget this principle by putting their own needs first.

  • Megan Dunsby writes that by "targeting the energy market, this London start-up promises to 'flip' you to your personal best electricity and gas deals…" Publication: Startups.co.uk. Published on 26th April 2016. Clients: Luminous P.R and Flipper Community.

  • A new company called Flipper will automatically compare gas and electricity tariffs for you and move you up to four times a year without you having to lift a finger (or more importantly a phone).” Read more…

  • Traditionally there have been 20 energy tariffs per provider, now there will be 800 – making it harder for consumers to find the right energy tariff to save up to £400 per year. Flipper Community offers a way to disrupt the price comparison market by making energy switching simpler. With machine intelligence it automatically switches…

  • The investigation of the Competition and Markets Authority (CMA) into the energy market has once again highlighted that the market is ripe for disruption and innovation. The regulator’s draft report, which was released following its investigation on 10th March 2016, shows that there is a long way to go before it works properly for consumers…

  • The investigation of the Competition and Markets Authority (CMA) into the energy market has once again highlighted that the market is ripe for disruption and innovation. – Graham Jarvis takes a closer look.  Publication: Business Reporter, published on 17th March 2016.  Clients: Luminous P.R. and Flipper Community