
Media-Insert Communications
The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations
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Recent posts
About and Social Media
Category: Information Communications Technology
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Datacentre IT skill shortages are expected to intensify with an ageing work pool, as well as an overwhelming male domination of the sector. Part of the problem is the fact that very few people set out to work in data centres, and that nobody is really taught enough about them. In ‘STEMming the tide of…
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David Trossell’s advice is as follows: “Santa is asking the same questions that many other companies are asking – how it will improve my infrastructure and reduce costs but still stay relevant? Many are looking to use the hybrid cloud as part of an infrastructure solution. This will maximise the existing infrastructure whilst allowing to…
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With Black Friday arriving a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he can meet customer demand during the December festive season. Black Friday is in effect an American…
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Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…
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Gemma Baker, Marketing Executive at live chat solutions provider Click4Asssistance, explains how the seeds of success were sown. She says that Salford City Council approached her firm to help the council to streamline resourcing and to support the council’s constituent customers. The council approached her organisation during the winter of 2015, and after discussions about…
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WAN data acceleration is the approach that sets itself aside from the traditional approaches and technologies of WAN optimization and SD-WAN. It takes a totally different approach to mitigating the latency and packet loss issues. The indomitable fact is that the speed of light is just not fast enough, and that is what governs latency…
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“A number of AI applications today are outward-looking – aimed at the consumer, but there are substantial gains to be had from inward-looking artificial intelligence applications too; this includes datecentre AI, says David Trossell from Bridgeworks.”
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…Gemma Baker adds that, in compliance with data protection regulations such as the European Union’s GDPR, all of the live chat conversations are backed up to the cloud for a specific period of time. However, she adds: “Some organisations will transfer these chats into their own systems.”, which is advisable because organisations shouldn’t overly rely…
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Martin Hill-Wilson, Founder of Brainfood Consulting adds: “There are two main technologies under the AI umbrella that are of interest to customer service. They include natural language processing (NLP) and machine learning (ML) to predict customer intent once sufficiently trained, and as such can infer intent without being specifically trained on every iteration of how…
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Anton Abashkin, Chief Operating Officer of VNX Venture Exchange, offers his view on the past and current trends in banking and financial services: “I think the last 5-10 years have been quite fruitful in terms of innovation and the whole notion of the digitalisation of banks and financial services has come along quite substantially. They…