Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Mobile Marketing

  • However, Gary Martin, managing director of Click4Assistance, emphasises that chatbots are in their early development, and even though artificial intelligence is a much used buzzword in many industries today, he underlines that they “may not necessary be able to read between the lines, and detect that a customer is frustrated without them expressing exactly they…

  • A live chat solutions provider such as Click4Assistance, will always ensure security is a priority. This will involve ringfencing data on quarantined servers, encrypting data at the highest levels, blocking any malicious code that’s entered into a live session, doing regular and extensive testing including penetration testing to ensure data resilience. Unfortunately, the American provider…

  • Consumer Preferences For Connected Car Insurance. Matthew Green, key account director, Consumer Intelligence gave a very thought-provoking presentation where began by revealing that 62% of 18-24 year olds don’t like the idea of being watched by telematics insurance. So what does the industry need to do change this viewpoint? Read more…

  • “Fitssi makes getting fit a healthy proposition: No fad diets, no short cuts, just the beginning of committed sustainable change that can follow you through life”, says Nick Vass – Associate Creative Director of the Picture Production Company.

  • Graham Jarvis, the former editor of MforMobile and TheWhereBusiness, looks at why location-based marketing offers a significant opportunity to segment customers in his article for Mobile Marketing magazine.

  • Premier Inn first launched its mobile app in January 2011, generating revenues of over £1m within three months. The app has achieved two million downloads to date….Graham Jarvis writes for ComputerWeekly.

  • Banks now say they have entered an age of customer engagement with the rise of technologies like social media, location-based services, online and mobile banking. The claim that they have only just entered an era where they need to engage with their customers seems to be a bizarre suggestion. No business can thrive or even…

  • SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out. Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#

  • "SUMMARY: B-to-B mobile social networking is expected to become more valuable as handheld technology evolves. That’s because busy business execs want (and need) access to information and their contacts while they’re on the move…"  Read the complete article at http://www.marketingsherpa.com/article.html?ident=30270. Happy Christmas and a Happy New Year in 2008.

  • "Mobile-market research surveys and polls can achieve response rates that are at least five times higher than online questions and face-to-face interviews"…read more on MarketingSherpa at: http://www.marketingsherpa.com/article.php?ident=30233. This is my latest article, published by MarketingSherpa.com on 4th December 2007.