Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Web/Tech

  • "Mobile-market research surveys and polls can achieve response rates that are at least five times higher than online questions and face-to-face interviews"…read more on MarketingSherpa at: http://www.marketingsherpa.com/article.php?ident=30233. This is my latest article, published by MarketingSherpa.com on 4th December 2007.

  • Most social media and networking articles focus on how SMS can be used by consumers to generate a buzz amongst their friends. They talk about the various tools available without demonstrating how they begin the discussion with the members of their communities. They particularly don’t talk enough about how texts can be sent to initiate…

  • SMS no longer seems to be the talk of the town. Richer mobile media, user generated content, social media, higher usage rates of the mobile internet and mobile search all seem to be pushing it away. But is this really the case? Will SMS soon disappear, and not just from our lips as a phrase?…

  • Customer relationships are dependent on the creation of trust. How much confidence do people now have the television phone-in competitions, for example? The GMTV scandal appears to be the biggest to date. Questions were raised about whether there has also been a loss of trust in the breakfast show’s brand. The BBC’s Saturday Kitchen has…

  • The recent TV scandals over premium line phone-in callers being overcharged even hit some well established and trusted programmes like the BBC’s Blue Peter, Channel 4’s Richard and Judy and competitions like the ITV’s the X-Factor. Was this down to human error, or was it caused by limitations in the technology that they were using…

  • Fresh thinking, differentiation, and market insight lead to competitive advantage Customers’ needs are changing really fast today. But even in this climate of constant change, price remains a consideration; but it is now rarely the most important factor when customers choose one supplier over another. Suppliers therefore need to better understand what it is that…

  • When you have nearly one million pounds worth of IT and electrical equipment spread out over five unique locations across the South East of England, supporting a vibrant community of 6,500 students, how does one control their assets? The University College of Creative Arts (UCCA) has found the answer – iAM – intelligent Asset Management…

  • Last week’s 3-day Internet World show at Earl’s Court, London, provided GOSS – the Enterprise Content Management company – with a platform to successfully launch and demonstrate the latest version of its ‘market-leading’ intelligent Content Management solution, iCM, and its Asset and Resource management application (iAM). Internet World GOSS Product Demonstration Sharron Robbie, Marketing Manager…

  • Check out the new photo album of GOSS – the Enterprise Content Management company – at Internet World 2006, Earl’s Court, London, by clicking here.

  • In the past the main channels for those looking to buy a new home focused on advertisements in newspapers and a visit to the local estate agent. The key to your new home has since moved online; at least 89% of homebuyers now turn to the Internet as a primary source of information when looking…