The Chartered Institute of Marketing’s Technology Group is now re-branded as themarketingleaders.com. Over the next 6 months or so the community will be developed to provide a wider range of benefits and services to its 60,000 subscribers. Initially there is the online magazine. There are also plans for both online and offline events, and there…

On the following blog it is argued that customer relationship management or CRM has been around for 20 years, but let’s face the fact that it has been around for much longer. This is because CRM is about more than just technology; it is about people and processes in the first instances. So it has,…

How can councils achieve excellence in a continually evolving market? Well you need to constantly innovate, and that’s even if you are part of a local authority. Being top of a league is great, but no council should wrest on its laurels once it has reached the top. It’s only the beginning! Like many other…

To rise above the noise, Sharron Robbie, the new marketing manager of GOSS – the Enterprise Content Management company, argues that you need to implement a system that can help you to manage the different channels of communications and the increasing volumes of content, information and data (which IT executives say will rise by up…

How often do people actually contact their local council? Most of the time, the answer is likely to be only when they feel they need to. North Cornwall District Council (NCDC) says that it wants to be more citizen-centric by encouraging citizens to register their details on the council’s website, in order to receive information…

An article by Kablenet.com, published by ZDNet.co.uk News on 2nd March 2005, shows that Exeter is among the top 20 Councils with transactional websites when it comes to e-accessibility. The findings looked at the Society of IT Managers’ Better Connected 2005 report, which analysed 468 local authority websites. The findings warned that many local authorities…

Wouldn’t it be great if you could just go to one web portal, without needing to know which level of local government provides which services, and be able to find what you want within a few clicks of a mouse? If this sounds simple and useful, then you should perhaps take a look at the…

Ferry companies have found it hard to compete against low cost airlines and Eurostar, in addition to this the rise in the cost of fuel has proved to be problematic for the industry too. Shopping trips to the continent have also dropped following the demise of duty free shopping. “Between 1998 and 2004 passenger demand…

There’s a danger that the MMS market will go nowhere, and mobile content companies should not just focus on 3G to fulfil and stimulate demand. Stephen Kendall-Lane, Chairman of Kendall Wood International, thinks that the real opportunities for MMS and video on your mobile lie within the existing 2.5G mobile phone market, because there are…

It seems that every company in the field of website delivery is promising compliance with the standards and specific services to ensure that legal and moral requirements are met – SiteMorse once again tested the ‘leaders’ of the field to find large gaps in what these companies claim to be their expertise and in their…