Media-Insert Communications

Media-Insert Communications

The blog of Media-Insert Communications – featuring freelance P.R. and journalism links to the work of Graham A. Jarvis.

Editing, Journalism, Copywriting, and Public Relations

Category: Marketing

  • To achieve synchronicity, Investec turned to Bridgeworks. As part of proof of concept, an MPLS WAN link was used, with a handover from one SP to another between continents with Microsoft Windows and Red Hat Operating systems on Dell commodity systems. Even Santa is impressed with the results the bank achieved. With its measurement and…

  • CEOs and their companies want to get certain messages across,…the best way to do that is by demonstrating knowledge and expertise. Any consideration to the greatness of a product must be a secondary concern from the perspective of wanting to list all of its features and benefits.

  • Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence…

  • …Gemma Baker adds that, in compliance with data protection regulations such as the European Union’s GDPR, all of the live chat conversations are backed up to the cloud for a specific period of time. However, she adds: “Some organisations will transfer these chats into their own systems.”, which is advisable because organisations shouldn’t overly rely…

  • However, Gary Martin, managing director of Click4Assistance, emphasises that chatbots are in their early development, and even though artificial intelligence is a much used buzzword in many industries today, he underlines that they “may not necessary be able to read between the lines, and detect that a customer is frustrated without them expressing exactly they…

  • “Live chat is preferred for its instant nature which is ideal for asking small questions that are hardly worth a phone call or email”, says Gary Martin, managing director of Click4Assistance. He says it is also a great channel for young people because picking up the telephone is not their preferred form of contact. He…

  • A live chat solutions provider such as Click4Assistance, will always ensure security is a priority. This will involve ringfencing data on quarantined servers, encrypting data at the highest levels, blocking any malicious code that’s entered into a live session, doing regular and extensive testing including penetration testing to ensure data resilience. Unfortunately, the American provider…

  • Marketers have an increasing array of tools to spread their messages, and attract and retain customers – and video is one them. It is becoming particularly important to advertisers in today’s social media world. According to the World Advertising Research Council: “[Network] Latency is one of the greatest challenges facing the video advertising industry… on…

  • Marketers are taught that the customer is king. However, companies seemingly forget this principle by putting their own needs first.